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Cross-function collaboration ensures a smooth product development process.

Collaborator

Creative lead

Creative lead and mentor to designers across content creation disciplines.

Storyteller

Define and craft market narratives with empathy and user-centric engagement.

I’m an award-winning Product Design leader with 15 years of experience building web innovations for some of the most iconic brands in industry, advancing their capabilities and marketing goals.

My work explores function, encourages interaction, and differentiates narratives through critically selective yet emotionally rich design. I thrive in collaborative environments where I bring teams together and work cross-functionally to meet the needs of our audience.

 

With a holistic design approach, I break complex problems into more manageable frameworks, allowing focus to be placed on details. A strategist, researcher, designer, and mentor, I’m inspired by inclusive customer-experience teams that build real-world digital solutions.

I think big!

Creative Direction

User Research

UX Design

UI Design

Interaction Design

Visual Design

Brand Design

Illustration

I've crafted impactful and intuitive design solutions for the world's most trusted brands.

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